The online campaign will specifically promote the company's HomeDelivery service, which delivers the customer's hire car to theirhome, anywhere on the UK mainland, for an extra fee.Browsers clicking through the banner ads will be diverted to alanding page at www.avis.co.uk/homedelivery. The service will beseeded on relevant blogs, forums and targeted groups online. Itwill also be promoted via the Avis email newsletter and advertisedand discussed on the company's official blog.The campaign comes at a time of growth for the hire-car industry,with demand for economy cars on the increase as holidaymakers lookto tighten their belts and minimise the impact of high fuel costs.It is part of a wider digital strategy by Avis, which recentlylaunched a UK programme to enable affiliates to carry display, textand image advertising directing consumers to its site.http://www.industry-raw-materials.com/
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